Phoenix Plastic Surgeon Gives Back

Recently, Glendale plastic surgeon Dr. Heidi Regenass shared a bit of her business savvy with a group of Afghani businesswomen in a workshop she co-hosted for Project Artemis. Began in 2005, Project Artemis is a two-week business-skills training program conducted yearly by Glendale’s Thunderbird School of Global Management. Each year the program invites promising Afghani businesswomen to the U.S. for business training, workshops, and mentorship. Dr. Regenass, along with make-up artist and skincare expert Zethina spoke with the women about the importance of public relations, networking and partnership in the business environment.

Dr. Regenass and Zethina have formed a symbiotic business relationship, referring clients to one another and combining public relations efforts. Their businesses, which compliment each other well, serve women from throughout the area with skincare treatments, make-up advice and cosmetic surgery in Phoenix, AZ. The workshop, held in a spa, offered not only public relations advice, but a little pampering and camaraderie as well. The Afghani businesswomen were treated to manicures, massages and skincare treatments.

Participants in Project Artemis have worked and succeeded to open businesses, provide jobs and inspire other Afghani women in an extremely challenging business environment for women. Despite war and patriarchal resistance, their achievements include opening the first and only female-owed shop in a Bazar in Bamyan, providing micro-loans to Afghani businesswomen, teaching female handi-crafters to become economically self-sufficient, and offering employment to many who seek it.